BYJU’S Featuring Disney Activates Learning in Kids, Fusing Reflective AI Technology with Disney Storytelling for a Personalized Learning Experience

After helping 100M kids worldwide to build foundational skills, BYJU’S launches in the U.S. an all-new suite of innovative products powered by Osmo

PALO ALTO, Calif. (July 13, 2021) -- BYJU’S, the world's leading education technology company, today launched its breakthrough learning program in the U.S., including a brand new Learning App and Magic Workbooks featuring Disney and powered by Osmo technology. Developed by BYJU’S’ global team of expert educators, the program offers a unique and dynamic blend of digital and physical learning products for children grades PreK-3 to help develop math, language and reading skills.

The launch arrives as the pandemic has exacerbated learning loss among children. For example, PACE recently estimated that some students have lost the equivalent of five months (or an entire semester) of learning this year. With 100M students around the world using its flagship learning platform, BYJU’S provides interactive content that empowers children to learn at their own pace while helping reduce) parents’ fears of learning loss due to remote learning environments.

“BYJU’S was founded with the core philosophy that, by making learning immersive and engaging, we can help young minds embrace the notion of life-long learning,” said Byju Raveendran, Founder & CEO, BYJU’S. “We are harnessing the power of storytelling and technology to make learning active and inspiring again while preparing kids for their return to school this fall.”

Inspiring Curious and Critical Thinkers Who Love to Learn With over 1,000 educational activities, children access video lessons, read-along stories, and hundreds of digitally-enabled worksheets. Through animated learning adventures that are customized by grade level, children can choose their own journey building such skills as vocabulary, number sense, reading comprehension and more.

Featuring an array of Disney’s most beloved characters from Cars, Frozen, Moana, The Lion King, Toy Story, The Little Mermaid, Aladdin, and many others, each character’s appearance is based on their nature from the original Disney story itself. For example, Belle from Beauty and the Beast loves reading, so her narrative is built around concepts like letters and phonetics.

BYJU’S Magic Workbooks are a companion product to the new BYJU’S Learning App featuring Disney. The interactive workbooks provide a hands-on experience using Osmo’s Reflective AI technology, which allows the camera to “see” objects in front of it, so kids can control the on-screen action and story. This uniquely allows children to practice what they learn and receive real-time feedback from encouraging characters.

Backed by a Team of Global Experts Designed by BYJU’S 2,500+ creator team with content guidance from a U.S.-based Content Advisory Board composed of academic experts in child development, early education and interactive learning, the program is KidSafe-certified using state-of-the-art parental reporting systems.

“By creating an active learning environment for children that promotes interactivity and engagement during these early formative years, BYJU’S is helping to not only build essential skills to excel in school, but teach children to become curious, critical thinkers who really love to learn. I’m thrilled to be part of the team to bring this revolutionary learning program to families in the U.S..” - Dr. Jan Plass, Educational Communications and Gaming Professor at NYU and BYJU’S Advisor.

Starting today, the BYJU’S Learning App featuring Disney is available for 14 days of free, unlimited learning content when you sign up with your email address—no payment needed–and is accessible by any parent or teacher for up to three accounts. After the trial period, a limited selection of videos and quizzes will be available at no cost, with the full version of the app costing $9.99 per month or $99.99 annually. The app is also available for download through the App Store and in the Google Play Store for any Android device operating on version 7.0 and above.

To learn more about our grade level Premium Kits, which bundle the Learning App with a collection of multi-subject Magic Workbooks, visit the Amazon BYJU’S Learning Store. Each grade level kit is available for purchase at $199. The BYJU’S Magic Workbooks are also available on the BYJU’S Learning website. For more information, go to: https://www.byjuslearning.com/.

About BYJU’S Launched in 2015, BYJU’S is the world’s leading education technology company for students PreK-12 and is beloved by 100 million students around the world. By making learning contextual and visual, not just theoretical, BYJU’S is paving the way for new-age, geography-agnostic learning tools that sit at the cross-section of mobile, interactive content and personalized learning methodologies. To learn more, go to: byjus.com

Media Contact
Maggie Philbin
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byjus@vsc.co
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